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The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!) Ketogenic Cookbooks (Books) Stories of Julius Caesar and

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Stories of Julius Caesar and Augustus in their pursuit for power and control of the Roman Empire

and providing an up-close look at the internal workings of a dig in the early years of biblical archaeology

the second-in-command in the Continental army behind only George Washington

“With her characteristic wit and reportorial thoroughness

ISBN13: 9780300244632 ISBN10: 0300244630 Material Type: hardcover

The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!) Ketogenic Cookbooks (Books) Stories of Julius Caesar andLike religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain productswith the right combination of positioning and brandingtake on magnetic characteristics and galvanize die hard customers who become walking, talking viral marketers? Can your company harness the power of cult branding without blowing a fortune on advertising?

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