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Anita Back
plus three essays by Tom McDonough
He was the staff photographer at New York Magazine from 2013 to 2018
armed with a vast archive of images captured painstakingly over two years
Written by a leading authority on Japanese art
More Than Cat Food - Alberto Vieceli Photography Anita BackCats in advertising are a popular and effective tool to capture consumers' attention. With their cuteness, elegance, charm, and playful lightness, they can be positive associations with a brand or product, reinforcing its message. Their versatility and instant recognition make them an unbeatable marketing asset. This image collection showcases cats in advertisements or product packaging for watches, jewelry, cosmetics, perfume, cars, cameras, alcohol,