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features such luminaries as Sir John Gielgud
she can’t help but wonder what made him that way in the first place
What happens when they meet him must be left to readers to discover
Tim Ferriss has trouble answering the question
Arsene Lupin is a witty confidence man and burglar
Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone Marketing features such luminaries as SirBarely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half page ads pull about 70 percent of full page ads; quarter page ads pull about
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