Made to Stick: Why Some Ideas Survive and Others Die if only one pays attention

if only one pays attention

The Dursleys were so mean and hideous that summer that all Harry Potter wanted was to get back to the Hogwarts School for Witchcraft and Wizardry

Despite numerous efforts to find the sunken wreck

and what each of us will do for the people we love

James Beard award-winning author of The Cook You Want to Be

Made to Stick: Why Some Ideas Survive and Others Die if only one pays attentionNEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. "Anyone interested in influencing others to buy, to vote, to learn, to diet, to give to charity or to start a revolution can learn from this book." The Washington Post Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends,